It began with a love of Theatre...
After an undergrad education at Brown University and the masters program in theatre arts at Brandeis, Andy went to New York to start his professional life as an actor. Most of the opportunities were off-‐Broadway and off-‐off Broadway work with one foray onto a Broadway stage in an infamous production of "The Canterbury Tales" as the Little Monk. Studying theatre, the arts of storytelling, dramatic construction, acting, directing and production design laid the groundwork.
Andy was lured into the commercial production business at the prospect of being Paul Newman's driver for a Datsun campaign. Fighting through the initial disappointment on finding that Mr. Newman already had a driver, Andy worked his way up through the ranks in New York to become a line producer, working primarily for Iris Films and Fertig Productions for whom he produced a documentary of Moscow's Tchaikovsky Competition directed by Bill Fertig.
Andy moved to Los Angeles and started working there as the bidder for Smillie Films. In time, he became head of production for both Smillie Films and, the then fledgling, Tool of North America and later EP for Smillie Films. In November '96, Traines was recruited to Propaganda as an executive producer. After a two-‐year stint, he went to Omaha Pictures, where he worked till April of 2000, at which time he joined Anonymous as co-‐head of the commercial division.
He executive produced for such directors as David Fincher, David Kellogg, Mark Romanek, Andrew Douglas, David Slade, Malcolm Venville and Garth Davis to name a few. He booked and supervised projects which shot in every corner of the globe, many of which were designed for various platforms. He also started and supervised V3, Anonymous' integrated media division, with Sylvia Kahn.
In March of 2009, Andy left Anonymous to pursue his own venture. In August, he became a partner and managing director of BRW USA, an internationally-‐based production company.
In October of 2011, Andy joined The Sweet Shop as managing director of the company's North and South American operations.
He left the company in July of 2013 to set up a consulting company, AT Consulting which services the international advertising community.
He was a member of the AICP West Board from 1999 to 2011 and served as president from 2003 to 2005.